Builds bold brands with personality through clever, conversational copy that converts. Doesn’t always use this much alliteration. Lori Goldman Creative Copy Director Who is she? Developed brand tone of voice guidelines for Target, Urban Outfitters, Tesco, Whole Foods, Erewhon, Aldi, Uber Eats, Roman Health, Brooklinen, Getaway, Wild One, Oh Norman, Tate & Taylor, The Sill, Polywork, Skillshare, Hungryroot, Just Ice Tea, Parks Project, Edinburgh Fringe Festival Crafted copy for the fine folks at DielineCommunication ArtsD&ADBrand Impact AwardsGovernor’s Service Award Fancy shmancy awards from Oh look, it’s clickable work