Out of Home
Out of Home
A copywriter never forgets their first billboard. Mine featured a dog’s butt.
Here are some other campaigns that are, coincidentally, also butt-forward.
Uncrap the World
This was a call to arms (or bums, as it were) to do something about the 1 million trees cut down every day to make traditional toilet paper.
Why, is that the longest billboard in the Southern Hemisphere or are you just happy to see me?
Power to the Poopers
It’s easy to become apathetic about the climate crisis, but there is one change that can make a huge difference – wiping your bum with toilet paper that doesn’t destroy trees. Plus, who doesn’t love a pun-cum-rallying-cry?
We’re in Aldi!
This was a silly little activation to tell the world, well, we’re in Aldi.
